Your brand is what sets your business apart, and protecting your brand means protecting the identity of your
business.
Your trademark can be one of the most important business assets.
Trademark is essentially just a legal term for brand. A trademark can be any symbol, word, slogan, image, design, or a combination of these elements. The purpose of the trademark is to identify and protect the brand owner of a particular product or service. If someone else tries to use very similar brand elements (causing consumer confusion), the owner of the trademark can pursue legal action for trademark infringement.
Registering the trademark gives your company exclusive rights to operate under that trademark. It provides legal assurance and reinforces the position of the right holder.
If you want to offer a franchise or a reseller license, registering the trademark gives you the advantage of deciding how your brand is used by others, creating a consistent brand image.
It ensures that your trademark is not similar to any other registered trademark , and it gives you legal grounds to protect your trademark in case of unauthorised use from a third-party.
Navigating the trademark registration process alone can prove to be a difficult challenge. Our trademark professionals will comprehensively analyze your brand elements and the results, provide you with an attorney, if necessary, and prepare and submit your national or international trademark application.
